понедельник, 5 марта 2012 г.

Penney's shopping experience could be transformed

NEW YORK (AP) — Imagine the possibilities of J.C. Penney in the future: An iPad enables one shopper to mix and match shirts and slacks without having to undress. A teen sends a mobile photo of a skirt to her father, who pays for it without leaving home by using his smartphone.

Ron Johnson, the man who helped make Apple stores hip, will take over the CEO helm at J.C. Penney from Myron Ullman III in November. Johnson has declined to discuss his plans for the retailer other than to say he wants to "reimagine" the store. But industry watchers say they expect him to borrow from Apple's playbook to completely transform the retailer, increasing Penney's mobile and Web efforts and changing …

Комментариев нет:

Отправить комментарий